AI chat celebrities have rapidly gained popularity among global fans, with the core driving force being the perfect combination of technological accessibility and high emotional returns. According to a 2024 survey of 5,000 Internet users, as many as 78% of young people aged 18 to 35 said that interacting with AI virtual stars could bring a significant sense of companionship, with an average conversation duration of more than 12 minutes. Behind this lies a significant advancement in deep learning models. For instance, the parameter scale of the generative AI models driving these conversations has reached the trillion-dollar level, raising the accuracy of conversation generation to over 96%, while the cloud computing cost for a single interaction has been optimized to less than 0.1 yuan, making large-scale and high-frequency interactions possible.
This popularity also stems from its breaking of the time and space limitations of traditional idols, providing an unprecedented sense of connection and participation. For instance, during an online concert held by the popular virtual idol group K/DA in 2023, their built-in AI chat system processed over 5 million fan comments in real time. The system’s peak load reached 800,000 messages per second, yet the response delay was kept within 200 milliseconds. Fans do not need to pay tickets that often cost thousands of yuan. They can enjoy personalized interactive experiences at nearly zero cost. This high-efficiency and low-threshold feature has increased the user stickiness of the relevant platforms by 40%, and the monthly active user (MAU) growth rate has remained above 25% for three consecutive quarters.
From the perspective of emotional needs, AI chat celebrities have fulfilled fans’ desires for deep connections and immediate feedback through precise personalized algorithms. Emotional computing models can identify emotional fluctuations (such as joy and sadness) in user text with an accuracy rate of over 90%, and adjust response strategies accordingly, making the correlation between the emotional temperature of the conversation and user expectations as high as 85%. A psychological study shows that the median loneliness score of users who regularly interact with AI virtual stars has dropped by 30%. This feature of “always online and always understanding”, just like an accessible emotional support system at any time, constitutes a strong user appeal.
The innovation of its business model has also contributed to the popularity trend. The cooperative marketing activities between brand owners and ai chat celebrity have an average return on investment (ROI) of up to 300%, and in some cases, the sales volume of products can achieve a peak growth of 50% in a single day. In 2024, the collaboration event between virtual singer Hatsune Miku and a beauty brand generated over 100 million social media exposures within 24 hours, with an interaction conversion rate twice that of traditional celebrity endorsements. This quantifiable commercial benefit, in turn, encourages content platforms to invest more resources in the development of AI interactive functions, forming a positive cycle where user growth and commercial value promote each other. This indicates that this cultural phenomenon is not only a passing trend but also an inevitable direction of the evolution of digital social interaction.